Start with culture

A brief is a sentence. A culture is a world. When we begin with the sentence, we get work that is correct. When we begin with the world, we get work that is true.

So we start by understanding how people actually talk, what they celebrate, what they joke about and what they are quietly proud of.

From there, the identity, the story and the experience feel like they came from inside the company, because in a real sense they did.